Fawole Praise Esther

Social Media Manager & Community Strategist
+2349061226829 praiseoluwagbemisolafawole@gmail.com Ogbomoso, Oyo State, Nigeria
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Professional Summary

Creative and data-driven Social Media Manager and Content Writer with a unique blend of analytical thinking and narrative strategy. Proven track record of cultivating multi-platform online communities, managing digital visibility for personal brands, and directing communication assets for international faith-based organizations. Expert at profile optimization, short-form video framework execution, and translating organic engagements into concrete brand reach.

Professional Experience

Social Media Manager & Content Creator | Personal Brand & Independent Clients
2024 – Present
  • Formulate and scale custom organic growth frameworks, engineering specialized informational, faith-based, educational, and business content.
  • Sustain data-focused, consistent campaign cross-posting schedules spanning Facebook, Instagram, TikTok, and LinkedIn.
  • Fostered strong audience retention and organic community development by leading active messaging loops, comments, and direct query strategies.
  • Measurable Achievement: Crafted an optimized LinkedIn thought-leadership piece generating 7,600+ impressions, 82 direct profile visits, and 44 new followers within a 48-hour window.
Social Media Manager & Content Writer | Marriage Sharper International
2024 – Present
  • Spearhead the end-to-end digital strategy, positioning the organization as an international authority on relationship coaching and community development.
  • Develop, design, and schedule high-engagement content calendars using Canva and CapCut, resulting in consistent organic community growth.
  • Leverage advanced AI tools (ChatGPT) for strategic copywriting, producing high-converting hooks, video scripts, and platform-specific captions.
  • Perform regular analytics tracking to monitor reach, engagement, and profile conversion rates, continuously optimizing content frameworks based on data.

Leadership & Community Impact

Vice President & Media Coordinator | Baptist Student Fellowship, Iwo Baptist Association
3-Year Tenure
  • Directed administrative operations and digital outreach for a large campus fellowship. Managed cross-functional teams to ensure alignment across graphic design, media publicity, and public relations.
  • Managed community communication channels and social media presence, driving physical and virtual program attendance via strategic awareness campaigns.

Education & Merit Scholarships

Ladoke Akintola University of Technology (LAUTECH) - B.Tech in Pure and Applied Chemistry
2022 – 2027 (In View)

Academic Scholarships: SOSAHIB Educational Scholarship | Aipate Educational Scholarship (Awarded for outstanding academic merit and community leadership potential).

Core Skills & Competencies

Strategy & Growth

Organic Growth Frameworks, Profile Optimization, Community Building, Competitor Analytics, Brand Storytelling

Content & Creation

Short-form Video Frameworks, Copywriting & Scriptwriting, Visual Asset Layout, Research & Analytics

Tools & Management

Canva, CapCut, ChatGPT, Meta Professional Dashboard & Suite Tools, TikTok, LinkedIn, WhatsApp Business